We live in the age of knowledge, and helpful content can be found just about anywhere you look.
YouTube Videos. Blogs. [E]Books. Websites. Social Media Sites. Magazines. Apps.
You can literally learn almost anything you want at anytime. And how cool is that?
The thing about this though, is that people are naturally becoming more expectant of finding what they are looking for right away.
Sooo, why not give them exactly what they want. After all, they might turn elsewhere.
This is where creating content comes in as a creative weapon against your competitors.
Why Content is Important to Consider
Being in a time of tremendous content production, it's pretty smart long-term investment for your company, as it demonstrates your authority in your local industry.
Not only do people love consuming content, major search stars like Google love coddling it. That's because it is a significant way it can verify that a website is providing relevant value that helps people.
People use the web for search, so if you can give them what they are looking for, quickly and clearly, they will be much more prone to liking and trusting you.
So even if they don't decide to buy right away, they may consider you the most because you were able to help them the most.
How to Create Content That Captures Attention
Since there is in fact SO much content to consume online, it's quite easy for focus to constantly be pulled all over the place.
That means with so many potential distractions, your content needs to be able to hold attention.
This short and sweet treat of an acronym can give you the 'ade' that you need to create tasty content.
Yes, as in aid. Except, this ade is more effective. (wink)
One way to keep people's eyeballs on your content is to directly address what they are looking for, or what can help solve their problems.
For example, a septic tank company could provide maintenance tips, reasons for having a tank pumped regularly, what not to flush down your toilet, etc. You get the idea.
The goal is to be helpful so you can build more authority, relevance and trust with potential customers.
Find ways to address their questions, wants, needs and concerns, and you can do just that.
Some people prefer to read content. Others prefer to watch it.
If you can find a way to mingle written content with video, then you can extend your reach to different viewer types.
Not only that, but you can up your chances of exposing your content to new website visitors.
Some people may find your videos on YouTube while others find a blog post you shared on Facebook. You see?
The more routes you can build back to your website, the more exposure you can get, and the more people you can ultimately help.
Something people want besides helpful content, is to be entertained by content.
With so many different viewing choices, why would they want to waste time on those that bore them to sleep?
If your content reads, or sounds, like an educational lesson in school, it's not really going to do your business any favors.
Instead, make it funny. Make it relatable in some way. Make people feel like your content was produced just for them. Help them in a simple, easy-to-digest way.
Make it the same as having a conversation.
Your content is what can make you really stand out amongst your competitors online, so the more entertaining it is, the more of a return it can bring.
And One to Count On...
One last thing.
If you decide to write content, just make sure that you aren't constructing walls of text. Those have the tendency to turn many people away, right away.
Spacing out your sentences and including no more than 4-5 in one paragraph provides a much more inviting way to read.
Would you agree?
There is definitely a good reason why so many people commonly use the phrase 'content is king.'
As you can see, people want solid content that they can learn from and engage with, and it's your goal to give them that if you want to secure a solid reputation online.
We have found that one of the most effective ways to build trust for your brand online and demonstrate authority, is to be as helpful as possible.
Content goes a long way in doing this because it continues to work for you over time. Your efforts compound, then can attract more visitors to your website over time.
Pretty nifty, don't ya think?
So with this 'ade' in mind, we wish you luck with your content marketing efforts.