We live in the age of knowledge, and helpful content can be found just about anywhere you look.
YouTube Videos. Blogs. [E]Books. Websites. Social Media Sites. Magazines. Apps.
You can literally learn almost anything you want at anytime. And how cool is that?
The thing about this though, is that people are naturally becoming more expectant of finding what they are looking for right away.
Sooo, why not give them exactly what they want. After all, they might turn elsewhere.
This is where creating content comes in as a creative weapon against your competitors.