The idea of having numerous people visit your website each day can be exciting. That is, as long as a these visitors are able to easily locate what they are looking for.
Stats say that people decide within a few seconds whether or not they want to hit the back button or move their eyes forward to find what they need. The main reasons people leave a website is because:
In other words, you want to turn your website into a salesman that is there to inform how your services can help solve the problems of your market in order to make it easy and obvious for people to do business with you.
Using a proven process for leverage, you can increase the number of phone calls, contact form entries and overall customers from your website.
Here's what you are going to want to do to make that happen.
#1. Give Your Website a Kiss
Not that you can really do that...
Ha. What I really mean is keep it simple, silly. Hit your visitors with what they want right away, which is usually:
The easier your site is to use, the more likely you are to compel your visitors to engage and take action. That makes sense, right?
To implement this, here are some quick tips.
#2. Structure Your Website to Serve All Types of Customers
Only about 3 percent of visitors are ready to buy when they visit a local website, and the large majority of the rest are only looking for further information.
To successfully obtain more of both types of visitors, we need to structure the website so that it addresses each of their needs.
As for the minority that are prepared to purchase, you primarily want to provide them with:
And for the majority that are seeking answers to their questions, you want to:
Of course, you won't always capture 100 percent of the visitors to your website. But by putting measures in place tailored to service all customer types, you position yourself well enough to capture a larger share than you might otherwise.
#3. Guide Visitors to Take Action
Another part of making it easy and obvious for people to do business with you is guiding them through a simple process that delivers them to what they need.
This is usually done in the form of calls to action, which are basically instructions that tell your visitors what they should do next.
Examples Include: Click here to request a free quote, check out this page for more details about SEO, call today for more details.
See what I mean?
Calls to action are a proven way to create more engagement with potential customers, and encourage them to take action on the information they have just seen.
For some strange reason, people are more likely to take the next step to make a phone call or complete a contact form if they are asked to through a call of action. Whatever's clever, right?
Put It All Together and Whaddya Get?
In essence, you can see more phone calls, clicks throughout your website and contact form entries in your inbox.
Again, the goal with increasing website conversions is simply to make it easy and obvious for potential customers to want to do business with you.
If you can do that by applying the advice mentioned above, the only reason your website won't convert better is because it can't be found - and that's another article for another day.