So you wanna attract more visitors to your website from Google. Who doesn’t, right?
There are people searching for services just like yours all day, every day, which translates to ample opportunities to get more people to your website .
Most people won’t bother to search past the first page of the results though, and others won’t search past the second page. This means that if your website is not within reach, it's essentially not going to be seen often.
Which we clearly don't want to happen, right?
If you want to generate more visitors from Google, you will need to apply a proven process that can safely move your website up in the rankings for searchers to find more easily.
Here are 3 tips for making it happen.
#1. Power Up Your Google Maps Listing
Ever noticed that when you search for a local service, there is a small box that displays 3 companies right above the organic results 1-10? This is what we call the Google map pack.
Being one of the three listings in this prime real estate not only increases the number of phone calls and website visitors you can receive each month, but it shows authority. If your company’s Google listing is in the top three while others aren’t, people are more likely to perceive it as better than the ones in the lower listings. More authoritative in the industry.
One of the most effective ways to earn a top position in Google’s maps is to earn more mentions of your business on relevant and influential web directories. Think Yellow Pages, Yelp, Facebook, Super Pages, Angie’s List, and related sites. These mentions are called citations.
Building citations is the process of adding your company’s name, address and phone number to business directories in order to establish a powerful presence online.
The best way to get your company’s Google listing into one of the top spots is to build more high-quality citations than any of your competitors have. Think of them as votes that signal credibility. More votes equal more trust, and therefore, better rankings.
To see how many citations your business has, as well as your competitors, you can use either of the tools WhiteSpark or Bright Local.
#2. Leverage the Power of Business Websites
Business directories like Yelp and Angie's List aren't just great for citation building. They are such powerful websites that are relevant to business that they often times show up in search results for the same keywords that your business might be trying to rank for.
For example, if I do a search for "best roofer in nashville", Angie's List and Yelp show up on the first page.
If visitors happen to click on these websites first, they will see your business anyway - as long as it's listed on them.
So not only do these websites serve as citations, they serve as another form of advertising on the prime real estate where your potential customers are searching.
#3. Make Your Website As Relevant As Possible
Google’s priority is to return results that are as high quality and relevant as possible to the keyword being searched for. Websites that demonstrate relevance are more likely to show up higher in the search results, thereby attracting more visitors.
You can make your website more relevant by:
The goal is to outdo your competitors and be the best solution for addressing your visitor's problems.
By having the most high quality citations from trustworthy business directories and making your website relevant, you should have an easier time generating more visitors from Google.
When you can make it easy and obvious for people to do business with you by being easy to find in the search results and having a well-structured website that incentivizes people to engage and take action, how can you not earn more customers and sales on a monthly basis?