1.) How much does SEO cost?
Search engine optimization shouldn't consist of cookie cutter campaigns that are all the same. With us, pricing varies based on variety of factors. We know that other companies charge anywhere in the range of $99-$10,000 and up, depending on your budget. No matter what you choose, just know: you get what you pay for. Research will be your best friend.
Before we ever conclude a final price for our SEO services, our goal is to learn more about a business, and perform an analysis of their website. Every business has different needs, so there's no one size fits all plan.
2.) What makes you different?
This is a common question, and rightfully so. There are endless amounts of SEO companies out there, and it's hard not to get endless phone calls and emails from many of them. Even as a marketing agency, we get calls and emails offering some of the same services we do. Wild.
Anyhow, we see ourselves as different because:
a.) We get results: Phone calls + Website inquiries + Conversions = Results & ROI
b.) We don't sell SEO. We educate business owners about how they can utilize it to grow their business
c.) We don't use contracts. No 6-12 month commitments. Only monthly results.
3.) Can you show me some examples of your work?
Yes, but can we get to know one another first?
We only ask because in order to serve you best, we like to know what you are wanting to accomplish and whether or not we can help. This can help us show you exactly what kind of examples you are looking for.
4.) What kind of SEO techniques do you use?
We focus on on-site optimization first to build a strong site structure that will easily guide visitors to what they need on a website while positioning it higher in Google. This includes optimizing the site content to provide the best user experience possible, and also encourage engagement (phone calls for quotes, form entries, join list, etc).
We then work toward finding high-quality backlinks, which are one of the top ranking factors in SEO. We safely acquire these links from other websites that are relevant to the topic of the website and high in authority and trust. Links from these websites will drastically affect your website's position in the search engines for the better because of they are deemed highly influential by Google.
These links come from real sites with real traffic, eyeballs and social shares, and are completely natural, so there's no need to worry about search penalties.
5.) How long does it take to see results from SEO?
Search engine optimization is always changing, so the answer will usually change with the times. Generally though, it can take weeks to months, but can also take years - depending on (1) your website's age (2) your industry (3) the resources you are investing into SEO (4) the quality of the backlinks that you are building.
If you're wondering how long it will take to rank for a certain keyword, it will be different for every website.Important ranking factors include: website trust and content, competitiveness of a keyword, and a authoritative links.
Some keywords can rank within a day or two, while others can take a year or two. It simply depends on the factors mentioned in the last paragraph.
Newer websites can typically take longer to rank these days since they lack trust and authority with search engines. Older websites tend to move faster, as they have age, and usually some authority and trust.
The truth is though, you can't predict or guarantee any results from SEO because of it's fast evolving nature.
6.) Do I need good content to rank higher in Google?
Not in all cases. The role of content is to set your company apart and provide site visitors with the information they came for.
Google values high-quality content because it aligns with their goal of offering the best user experience possible. Longer content usually indicates more information, which is thought of as more helpful than a shorter one.
Overall though, backlinks play a more important role in rankings. 1 quality backlink can be worth more than 1,000 lower quality links.
Good content will, in most cases, give you a leg up on some of the competition. Think of content as a promotion vehicle, and backlinks as the fuel.
The two working together can yield higher rankings in Google over time.
7.) How often should I publish content on my website?
This depends on your niche, and will vary.
Few niches may not benefit from content at all, however many will. If content can be created to better help website visitors, it can be beneficial to publish content consistently.
Many companies create at least one piece of content a week, while others do on a monthly basis. The more content you have, the more chances your website has to rank for long-tail keywords and to get more visitors overall. The traffic from these pages can compound into more visitors over time, thereby increasing monthly leads and sales. Not bad, huh?
If you're going to start publishing content more often, make sure you don't use the same keywords too many times, or else you could potentially end up with a Google penalty.
These days, content is more about user experience than keyword stuffing, so tread lightly. One of the last things you want is for your website to be over-optimized for the keywords you want to rank for.
8.) What kind of content should I create to rank for more keywords in Google?
Ideally, any content you create should be easy to digest, and focus on helping your site visitors rather than targeting keywords.
It's okay to toss in the keyword you want to rank for and variations of it. The longer the content, the more acceptable it is to add a keyword here and there.
Your content efforts will go further if it's created around a specific topic, not keyword. Topics can be about anything relating to the site's niche, location, or other helpful, relevant info that will offer value or entertainment to visitors.
9.) Can social media help with SEO?
Directly, no. SEO success doesn't depend on social media at this time.
You can still use social media for engaging with your audience and sharing helpful content though, but it won't directly affect where your site ranks in Google.
Social media does, however, build the trust of a brand, which is always beneficial for long-term equity.
10.) Why would my website rankings have dropped?
There are many reasons why website rankings decrease, but the common ones include:
a.) Your competitors have upped their SEO game and are now ranking in higher positions than they were.
b.) There was a recent Google update in their search algorithm, and your site is no longer in compliance with the guidelines.
c.) You have lost one or many important backlinks, causing your website's authority to drop
d.) There are more websites competing for the same keywords now.
e.) Your site has been slapped with a penalty from Google, and now needs a manual review to recover. (See your Google Webmaster Tools Console for this important information)
Note: Rankings can appear to drop after links are built, but more of the time, this is called the 'Google Dance.' All this means is that the changes are taking place, and they will likely go back up.
However, if the rankings stay down, the problem could be one listed above.
11.) What are backlinks?
Like it sounds, links that point back to a website are called backlinks.
The entire internet is made up of sites linking to one another. Just think of them as paths that direct traffic (visitors) to other websites.
There are different types of backlinks, which don't all hold the same levels of ART: authority, relevance, & trust.
For example, a link from the comment section on another website wouldn't be as powerful (impactful) as a link within an article on that same site. The contextual one (in the article) is greater because it's relevant to the subject that the site it's linking to is about, and is therefore unique because not just anyone can acquire it.
The comment link, however, anyone can get, so it's far less powerful.
12.) Is link building safe?
This answer will vary by provider. Many will agree that it's not, while others will agree that it is.
Google doesn't care for link building, but it loves links, and uses them as a sole indicator of how relevant, authoritative and trustworthy a website is.
So if you want to rank, you typically need some links. And if you build high quality links responsibly, the process is safe and sustainable.
Not all links are created equal though. Having 1 quality link can be more powerful than having 100 lower quality ones, which are what to watch out for.
Links of low quality are what's not safe here.
13.) Do I need to build backlinks?
In short, yes. Unless you have a high authority site that is like Wikipedia, you will need at least a few links if you want to rank.
Backlinks are powerful signals that Google uses to tell what a website topic is about and where it's located. This helps to better determine how relevant a site is to the keywords being searched for.
The websites that have proven they are the most helpful will be the ones that are returned as top search results, and this proof comes in large part from backlinks.
New websites definitely need to build links as they haven't yet had enough time to prove themselves to search engines.
14.) What makes backlinks good or bad for SEO?
Remember, not all backlinks are equal, and some can be way more powerful than others.
Good links come from websites that are high in trust and authority, and those that have content and engagement. They are real websites with a real purpose, and a link from them can pass on some of that power.
Bad links are those that come from sites that don't get much exposure or interaction, which is a low sign of trust. Links from these kind of sites can actually hurt a site, or end up doing nothing for it at all.
The best backlinks come from other sites that are in the same niche or location as the site being linked to, as long as they are also trustworthy.
15.) How do I get good backlinks for my website?
Good backlinks are:
a. Built from real websites with interaction (likes, comments, social sharing, fans)
b. From other websites that are relevant to the site being linked to (location or niche wise)
c. The same good ones that your competitors have (yes, you should get the same ones by contacting those websites, or building links from them if possible)
And should be built slowly - not all at once. It doesn't look natural to have a lot of links built in a short period of time.
16.) What are internal links?
Backlinks that are on a website rather than coming from a third party website.
Internal links are an important part of a strong site structure. They give users a better experience by providing easier access to the type of content they're searching for.
17.) What exactly is SEO?
Search engine optimization is a process of making it easier for people and search platforms like Google to know what a website is about, so it:
- shows up higher in search results
- attracts more website visitors (traffic) because of it's higher positioning
- converts more visitors into list subscribers, leads, customers and sales
- outperforms competitor websites (shows up higher in search results than they do)
SEO can be broken down into two primary parts, which are on-site and off-site optimization. Without getting too technical:
On-site optimization involves what can be done on a website to make it easy to find during search.
(linking website pages together for better user experience, adding keywords, adding informative, engaging content)
Off-site optimization involves what can be done off of the website to make it rank higher and show up easier during search.
(building diverse backlinks with a safe anchor text distribution, citation building)
They both work together to make it easier for search engines to know what a website is about. So when a person searches for that topic (and/or location,) the website is more likely to be displayed at the top of the results.
18.) What are local SEO services?
Not all search optimization services are created equal, and you always get what you pay for. Not all services will be the same because different providers do things differently. Some use techniques from years ago, and most others stay on top of search trends, meaning they use safer practices that will last into the future.
Solid, safe, sustainable SEO services will include:
- On-site optimization, which is the process of making it easier for search engines and searchers alike to easily be able to tell what a website is about, how it can help, etc
- Link building from high-quality websites that are relevant to the topic the website is about, or the location it serves
- Valuable content construction that engages website visitors, gives them what they're looking for (prices, service info), and turns more of them into leads, list subscribers, customers, and sales
- Social media optimization that also engages potential customers and directs people to a website
- Local business listings, which are listings in popular national online directories like Google, Yahoo, Bing, Yahoo, Yelp and Angie's List. Plus, listings in local and industry relevant directories.
19.) What's the difference between SEO and local SEO?
The only thing that makes local SEO different from general SEO, is location. Whereas SEO is on a national and international scale, local only applies to a specific location - city, town, county, state, zip code, or region.
So, local search optimization is for small businesses that want more customers online.
The overall process is the same in the sense that you're still optimizing a website to show up in a top position during search, making it easier for people to find.
Local SEO simply narrows down a search to a local area and type of service, and also displays a map listing for that business.
20.) What is anchor text, and how does it work?
When you see words online that are clickable, you're looking at anchor texts.
These clickable words & phrases should be relevant to the topic being linked to, and need to have a balance in order to avoid a Google penalty.
When linking to your website, you need to use a variation of anchor texts, meaning (1) brand mentions (2) related keywords (3) a mixture of synonyms and random texts like 'click here'.
Overall, your anchors should be as natural as possible. There are many variations of anchor texts, which include a mixture of:
- Brand or Brand + Service: Revision Local, Revision Local Marketing
- URL: www.revisionlocal.com, http://www.revisionlocal.com, revisionlocal.com. http://revisionlocal.com
- Exact Match: search engine optimization, lead generation, SEO services
- Partial Match: learn more about SEO, link building article
- Long-Tail: how to generate more leads online, find the best local SEO company,
- LSI (Synonyms): leads, customers, site, affordable marketing online, online search
- Generic: click here, visit website, view source, more details, click for more details
Note: Don't use the same keyword more than once. You want everything to look as natural as possible. That means no keyword stuffing, and no adding them in places they don't naturally fit.
Branded anchors are the most important, and should represent half of your link profile at the least.
Exact match anchor texts are also highly important though because they target the primary keyword. Over-using these anchors can mean a Google penalty because (1) it doesn't look natural, and (2) it's obvious that you're building unnatural links. Your link profile should never exceed 1% exact match anchors.
21.) What are citations, or local business listings?
Citations are mentions of a business online, or what we call NAP: name, address, phone number.
These are one of the primary factors for getting a business to show up in the map listings on Google when people search for a local service provider. Ranking in one of the 3 spots in the map pack is one of the best ways to get targeted website visitors.
Citations can come from local, national, and niche related directories online, and there are literally thousands of these.
That means that only some will be powerful enough to influence search rankings. Those should be the primary ones you focus on. Like with backlinks, quality should come before quantity.
Here are the top citation directories that are worth your focus for top map listings.
22.) How are backlinks and citations different?
Backlinks influence a website's position in the organic search results. (first page positions 1 through 10)
Citations influence where a Google business listing shows up in the map results. They're also mentions of a business on directory and review sites that directly increase brand trust and awareness.
Citations don't always include website links, so they're a solid alternative way to improve a company's online reputation. The citation sites that do include links are helpful with building brand links, even if they don't always pass on link juice (power).
23.) Can SEO rankings be guaranteed?
No. Nobody can control Google's algorithm. At best, rankings can be estimated based on (1) the site's current position (2) the site's age (3) market competition (4) how many backlinks are needed (5) and the budget being invested.
24.) Can SEO be free?
Nothing is free. Everything is paid for with the currencies of time or money.
SEO, takes time and/or money. If you don't have the time to invest into learning SEO yourself, and keeping up with the constant changes, you're probably going to want to invest the money.
25.) How often does SEO change?
Always. The internet is constantly evolving, and is now becoming more personalized than ever.
Search engines are always striving to improve their algorithms to give users the best experience possible. This means serving up high-quality content that quickly provides the best answer in response to their topic of search.
To maintain the quality of the top search results, algorithms must consistently have factors in place that websites must meet in order to rank highly. There are over 200 of these ranking factors, and more are always being considered for addition.
26.) Is there a future for SEO?
Yes, there will most likely always be a way to get websites to show up in search engines like Google, Bing and Yahoo.
SEO will always evolve, so in a way, some parts of it won't have a future. There will always be a place for the fundamentals though, as these are the key factors that help search engines determine what a website is about.